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What is "The Virtual Edge?" |
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Simply put "Your Unfair Advantage" |
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Your Unfair Advantage |
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No matter what kind of business you
have - big or small - you can get the unfair advantage we refer to as The Virtual Edge over
competing businesses. We consider business a game and
we play to WIN, in turn generating
business for our clients. In business there are usually
other companies wanting the same thing. We like to use
the analogy of a sled dog team. There can only be one
lead dog, as the other dogs are only following the lead.
We like the lead dog view as he can see everything -
the others are simply looking at dog BUTT. |
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What tools do you mostly use? |
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Our eyes, ears, brains, and artistic
talent combined with technology to reach the goals we
set. We prefer to deal with goal-oriented businesses
and individuals. Our success is based on your success! |
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What makes Virtual Edge Communications
experts? |
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Our foundation was commercial photography
and graphic design. Commercial photography's main intent
is to generate exposure and/or revenue for those who
purchase it. Our graphic design background has been
through hands-on participation in various forms of advertising
including newspaper and magazine work, as well as product catalogues.
Printed advertising is composed of three elements: photographs,
graphics, and text. Successful campaigns combine all
these effectively. People think in pictures and photographs,
graphics, and the use of colour grab customers' attention.
The text or words help support the visuals. |
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We find web sites can outperform
the three elements of printed pieces (photographs, graphics,
and text). Web sites often include photographs, graphics,
and text; but can also include animation, sound, video, forms to collect
information, and the ability to make changes with little
to no expense. Use of the Internet connects you to the
world instantly. Coupons can be listed on web sites
for download, costing the web site owner nothing for
ink and paper. |
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We offer digital photography with file sizes up
to 35 MB
producing 4288 x 2848 pixels 24
bit colour images |
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Where do you start when considering
a web site for a new business? |
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We define where you are now and where
you want to be with your business. |
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We review your abilities, assets,
products, services, business name, and market. We have
had clients sometimes change their business name to
better reflect what they do. We also try to see your
way of thinking and occasionally change the way you
see things. |
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Where do you start when considering
redesigning a web site for an existing business? |
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This task is like renovating an old
house (been there - done that). You have to decide what
goes, what stays and what can be reworked. A web site
plan is like a blueprint and is a wise investment in
order to focus on the job at hand. Next, the concept: colour, layout, and navigation structure have to be
approved. Once this timely process is completed the
rest just flies together. A good design will facilitate
structural changes and possible additions. Most often
quality photography can improve the overall look of
the site. People are wowed on the Internet by photos
and graphics. High quality photographs will make them
spend some time on your site. |
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Why have you had many web sites
featured in the media - such as newspapers, magazines,
radio, and television? |
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We define where you are now and where
you want to be with your business; then fill in the missing
elements.We like to attract attention and usually buy
out the newspapers from the corner store when we help
a customer have success. |
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